What is Your Marketplace Message?

Shade Y. Adu -- Personal Brand Strategist, Speaker, Coach, and Founder of www.shadeyadu.com where we help women entrepreneurs brand their greatness and profit from their brilliance.


To fulfill this goal, I teach my audience through the power of Social media and Live Streaming. For them to know how to sell, bill, market, and brand digital courses, programs, products, and services. If you are like me: someone who loves to enjoy life and be around the world, you must make sure that you still have the opportunities to make money wherever you are. I want to go over about one of the reason why you should invest to a branding coach:

Unclear About your Message

This is if you do not know how to put the contents together. I do some content development as " week 3 " of my Brand Your Greatness Academy. I need you to be strategic about your content. When I produce content it needs to be very strategic because as a doctoral student, I also read a 400-page book. It needs to have a return on investment. Moreover, before you do the content, you have to know your message. If you do not know your message, you are going to create the wrong content. Ask yourself, what is your marketplace message? I am a kind of person who does not care much about the receipts, I care about the results. Some coach can have your money in the bank but if they are not producing the result, it means nothing to me. People would want to know what fruit every coach is bearing. In line with this, they must be aware of what these clients are doing.

Furthermore, it is also important to know how to monetize the business. Be aware and see if people are already doing what you plan to do. This is especially if they are already making money with that particular niche. Keep in mind that you need to know this information if you want your target audience to take the bite.

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