3 Tips For Building Your Brand During A Snow Storm

By now you are probably, looking outside and in sheer awe of all of the winter white. You have a plate of eggs, turkey bacon, coffee, and waffles and you are ready to take over the online business world...RIGHT! (Maybe)


I know that it can be extremely tempting to just lay in the bed all day (my favorite pastime) and watch Netflix, but your Brand deserves your your time and energy during this snowy season. Here are three tips that you can use to boost your brand and get more done while mother nature continues to do her own thing:


1. Create Content

This is a great opportunity for you to get ahead of the game and create some amazing content for you audience. While others are lounging, you can be writing dope blog posts, scheduling tweets, creating videos, and outlining your next product launch o. Remember that content is Queen with a capital Crown in the the online marketplace. The content creators get seen. Content creators get heard. Content creators get paid (#PayPal Bling).


2. Follow Up

Remember all of those networking events that you attended in 2015. You probably have a mountain of business cards shoved in a drawer or stack high on your desk. More than likely, these are people that you probably haven't followed up with yet.  These seemingly harmless business cards are potential connections that could open a new door up for you. There is power in the follow up. There is MONEY in the follow up. You would be surprised who is waiting to hear from you today.


Create an email template and add a hint of personalization before you send it out to each prospect. Ask them to stay connected to you on their favorite social media platforms. Your network is your net worth. Let's start building our powerhouse networks today.


3. Update Your Website and Social Media Profiles

Does your website need a facelift? Snow days are a great time to review broken links, update blog post and remove irrelevant content. This is also a great time to give your social media profiles and touch up. Engage with your audience. Add some new graphics and create a calendar for new content.